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The consumer talks freely in an unstructured interview to obtain insights into his or her motives, ideas or opinions.10 Maslows Hierarchy of Needs Physiological needs (hunger, thirst) 11 Market Research Methods Motives - factors that compel a consumer to take a particular action.To better understand consumers reasoning marketers devote considerable attention to motives.Marketers recognize need recognition will influence the remainder of the decision process.

Consumers may not see a need for what the marketer is selling.

Innovative products may stimulate a need.Brand switching is encouraged by sales promotion.Marketers encourage discontentment with current state or situation.Purchase of a new product will most likely trigger purchase of accessories.Graduation, employment status, financial situation). Chertezh kompas isparitelj kozhuhotrubchatij5100944. Advertising is used to help consumers recognize need for new product.Dissatisfied with current state of product/service.Setting up Excel 2013 is automatic as it'll pull information from your account. While Excel 2013 still has an intimidating amount of features, it has become smarter, making it easier to work with data. Excel 2013 introduced a new feature where you could pull in pictures from the web from services linked to your Microsoft account. 4 Consumer Decision Making Process 5 Consumer Decision Process 6 Sources of Need Recognition To recognize external factors such as culture, social class, group influences, and situational determinants and how they affect consumer behaviour.To understand various internal psychological processes, their influence on consumer decision making, and implication for advertising and promotion.To understand the consumer decision-making process and how it varies for different types of purchase.To understand the role consumer behaviour plays in the development and implementation of advertising and promotion programs.Consumer Behaviour Models 2 Chapter Objectives.Title: Consumer Behaviour Models 1 Chapter 3 Documents Similar To Lecture PPT on Consumer Behaviour - Attitudes. Lecture PPT on Consumer Behaviour - Attitudes. Download as PPT, PDF, TXT or read online from Scribd. Online File W4.1 (continued) REFERENCES FOR ONLINE. Define the process model of consumer behavior online. The structure of the consumer behavior model in Exhibit W4.1.1 is a simplified version of what actually goes on in. Online File W4.1 A Model of Consumer Behavior Online (continued) Consumer Characteristics Product/service knowledge.